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Offers and business promises

Offers define the customer-facing package. Business promises define the service guarantees that travel with it.

Offers​

An offer is how a service is positioned and exposed to users.

Examples:

  • Starter
  • Pro
  • Scale
  • Enterprise

Product offerings​

Product offerings connect an offer to a product specification and the real service model behind it.

Business promises​

Business promises hold service guarantees such as support or SLA expectations.

Operator goal​

Keep the commercial story aligned with what the platform can actually provision.